Its primary aim is to ensure that healthcare is regarded as a vital investment in the future of Europe and that every European citizen should benefit from the best medical treatments available. As part of a series of awareness-raising activities, Health First Europe organises events and issues publications with the aim of communicating the following core messages to EU decision-makers and opinion leaders:

• There are weaknesses in European healthcare systems; a re-think is required in order to meet current and future health challenges;
• Patients and clinicians should have equitable access to modern, innovative and reliable medicaltechnology;
• The development of new and flexible modes of healthcare delivery will benefit both patients andhealthcare providers;
• “Health equals wealth”. Health is a productive economic factor in terms of employment, innovationand economic growth.