HealthTech Wire introduces ProJour to support a professional approach to the promotion of technologies in healthcare

Published: 01/17

BERLIN, GERMANY - (HealthTech Wire) - HealthTech Wire announced today that it has added a new section to www.healthtechwire.com that helps providers, governments and associations understand the principles of professional journalism. ProJour comprises of comprehensive interviews and reports that provide insight and understanding from journalists and industry experts. HealthTech communications professionals can thus better adapt public relations strategies to the needs of a well informed, highly educated and demanding audience. ProJour articles will be included in “The Industry’s News”, HealthTech Wire’s weekly newsletter.

ProJour will feature interviews with editors from industry publications and The Editor’s Choice section will allow healthcare editors to select a recent press release and discuss its qualities and how it helps promote the use of technology in healthcare. Industry experts can provide background articles to recent news announcement to highlight the benefits of HealthTech for a better and healthier life.

“A new approach is needed to providing quality healthcare information from industry and government sources, inline with journalistic principles and ethics. Informing patients about latest diagnostic and treatment technologies, without exaggerating and raising unjustified expectation and hopes must be at the heart of every industry-triggered communication and information report,” says Armin Scheuer, managing director at so2say communications Ltd, the HealthTech public relations firm that operates HealthTech Wire.

ProJour will help readers understand some of the principles of good quality, professional journalism. These include the ability to report an all-encompassing, unbiased report and to clearly distinguish editorial from advertising material.

Industry experts and journalists who want to participate in ProJour simply email us at newsroom@healthtechwire.com.